Episode 128: Lapsed Vegans

In this episode of the Vedge Your Best podcast, I discuss the psychological heuristic known as the peak-end rule and relate this concept to lapsed vegans.



The peak-end rule is a concept from Daniel Kahneman’s book, Thinking Fast and Slow. It suggests that people judge an experience based on how they felt at its most intense point (peak) and its end, rather than the total sum of the experience. Negative experiences tend to be more memorable than positive ones, which leads former vegans to remember the peak negative aspects and the end of their vegan journey rather than the overall positive experience.

This can result in distorted memories that can, in turn, affect decision-making. Making decisions based on distorted memories can make our lives smaller and lead us off track for no real reason. I encourage you to recognize this cognitive bias when it happens and to deliberately focus on positive aspects and memories of an experience (like veganism) to counteract it.

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